Fun graphic from the most recent SwissRamble (paid, so I can’t permalink) post:

Sponsorship deals of the “big six”

A few takeaways:

1. Basically everyone gets 50M for the shirt and 10M for the sleeve. Ignore United bankrupting Qualcomm and Teamviewer via shirt and kit sponsorships, and City getting 8M extra for the sleeve for some crypt-ic reason.
2. We don’t show as having gotten ~10M for the training facility sponsorship, though I’m guessing SR has been researching this for a while and they may not have updated records for that. Also interesting: City have 20M for naming rights and 65M for the kit, It seems the Emirates deal isn’t broken down to that extent, but perhaps the next time we renegotiate we could squeeze a bit more money out of them this way. (or, you know, get a better sponsor, just saying…)
3. Liverpool and Arsenal’s deals are probably what should be normal for the top team in the Prem. United I can begrudgingly say have a history of commercial dominance (and likely a lot of boardroom handjobs), but the reason for City far outstripping the lower 4 in this list is, well… obvious.
4. I couldn’t resist inserting a jab at Sp*rs for getting next to nothing from Nike for their kit.