How close are these surrounding towns? What’s the population, particularly for the demographics you would appeal to?
Often, it’s not worthwhile to bring your favorite culture to your home. Just go to the culture where it already exists. Often, these quiet, boring places are populated by people that WANT to live in a place that’s quiet and boring. It doesn’t make much sense for anyone to move there if they don’t.
Shrinkflation is smaller quantities and/or higher prices. This is actually tracked in a variety of places.
Changing to a cheaper recipe/supplier is very hard to put metrics on, and isn’t tracked anywhere that I know of