It is confusing, Tor is an excellent privacy tool if used properly (don’t log in to stuff), but I guess it’s still a technical hurdle to most. Probably also from a lack of marketing.
I think in countries where the government is decidedly more authoritarian it’s more known. On my relay right now I see a ton of russian and a smaller amount of German connections.
Can we just emulate the rules that the torrenting subreddits use? They still exist after years.