I have never owned a Coby Electronics device that worked. They’re all garbage. I actually bought a radio of theirs once, and the battery compartment was too small to fit the AA batteries it asked for! I had to literally break the plastic case so I could squeeze a couple AAs in there.
I eat it one color at a time, starting with the narrow white end. Sometimes I nibble at it until the entirety of a single color is gone before moving on to the next.
I used to eat them whole as a kid, but I’d get sick of them after maybe a fistful or two. Slowly nibbling on them not only paces me and prevents me from eating a ton all at once, but it allows me to appreciate their texture and flavor without overwhelming me quickly.