I was horrified when I first heard about this, though it actually seems to be a good strategy, if risky and ballsy:

Prop up an opposing candidate in the primary, who you project (the risky part) will poll worse against you in the general election.

It seems to be working…

https://youtu.be/K-UG88yoF0M?si=waPJ6WO29tQo2uJb

Given that Democrats this time around are out-fundraising the Republicans, it could be a really smart strategy.

https://democrats.org/news/rnc-statement-on-the-rncs-desperate-financial-situation/

Same with Inkscape vs Affinity Designer.

I really wanted Inkscape to work for me, though I was constantly fighting the UI and some weird artifacting Inkscape produced exporting SVG files.

Affinity Designer was, and still is, especially since their licenses are perpetual/non-subscription, well worth the price and is a dream to use.