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Yeah, but their battle passes never expire, and you don’t have to spend real money to get one.
They never expected it to go viral, they budget to go at least a year of story driven campaign and they probably made enough to pay for that times 10 already.
They don’t need to nickel and dime the user base, if anything they can sell less premium shit.
The only time I’ve agreed with trolling was when that game about making games leaked a pirate version of their game, where no matter what you did after a couple days in-game pirates would pirate all your games and your studio would go bankrupt.
They gave pirates just enough for a demo, while making a point.