Absolutely, but it’s different. For-profit media needs to maximize, well profits. So their platforms will be designed around this. If they profit from advertisements that means they need you to be using the app as much as possible and it will be designed to manipulate you into using the app, engaging with content, making content, etc.
Without those incentives, people can browse differently. Though we are products of our environment, so if we have been trained to use social media in a certain way, we are still likely to use say Lemmy that same way.
The only identity politics I want to see is us against the ruling elite. Everything else is sparkling fascism.