It’s getting ridiculous. There’s one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.
I hate this so damn much.
Second layer of enshittification: content creators actively enshittifying their own content, to throttle a perceived weakness in the enshittification system itself - the almighty algorithm.