In addition to making it easier to find authentic perspectives, we’re also improving how we rank results in Search overall, with a greater focus on content with unique expertise and experience. Last year, we launched the helpful content system to show more content made for people, and less content made to attract clicks. In the coming months, we’ll roll out an update to this system that more deeply understands content created from a personal or expert point of view, allowing us to rank more of this useful information on Search.
That seems like just a step in the inevitable AI arms race.
Yeah but if this is what it takes to get a recipe search result that isnt 50 ads and a 5 page essay before the actual content, I ain’t going to complain.
This is why I use DuckDuckGo instead of Google, and Firefox with a few selected extensions that ensure I almost never see an ad. I would be shocked if Google enabled any long-term ad-free experience.
They gonna include my perspective that Google has helped foment discord in society and has helped strip away any type of privacy we had online while attempting to turn us into mindless addicted drones that just click and buy so they can make another cent?
Narrator: they won’t
I’ve read several people complain over the last year or so that Google’s results have been getting worse and they add site:reddit.com or similar to improve the results. I use a search engine called Kagi that includes a “lens” to see forum results only which is neat. I wonder if this is Google’s attempted answer.
I give it 2 years
Google has a bad reputation for killing its own products, to be sure. This is a part of Search, though, so I think less likely to die. If the results are terrible, and users don’t click on them, I bet you are right!